According to Wikipedia:
The painting was not well-known until the mid-19th century, when artists of the emerging Symbolist movement began to appreciate it, and associated it with their ideas about feminine mystique. Critic Walter Pater, in his 1867 essay on Leonardo, expressed this view by describing the figure in the painting as a kind of mythic embodiment of eternal femininity, who is "older than the rocks among which she sits" and who "has been dead many times and learned the secrets of the grave".
The painting's increasing fame was further emphasized when it was stolen on August 21, 1911. The next day, Louis Béroud, a painter, walked into the Louvre and went to the Salon Carré where the Mona Lisa had been on display for five years. However, where the Mona Lisa should have stood, he found four iron pegs.
Béroud contacted the section head of the guards, who thought the painting was being photographed. A few hours later, Béroud checked back with the section head of the museum, and it was confirmed that the Mona Lisa was not with the photographers. The Louvre was closed for an entire week to aid in the investigation of the theft.
On September 6, avant-garde French poet Guillaume Apollinaire, who had once called for the Louvre to be "burnt down", was arrested and put in jail on suspicion of the theft. His friend Pablo Picasso was brought in for questioning, but both were later released.[5] At the time, the painting was believed to be lost forever. It turned out that Louvre employee Vincenzo Peruggia stole it by entering the building during regular hours, hiding in a broom closet and walking out with it hidden under his coat after the museum had closed. Con-man Eduardo de Valfierno master-minded the theft, and had commissioned the French art forger Yves Chaudron to make copies of the painting so he could sell them as the missing original. Because he did not need the original for his con, he never contacted Peruggia again after the crime. After keeping the painting in his apartment for two years, Peruggia grew impatient and was caught when he attempted to sell it to a Florence art dealer; it was exhibited all over Italy and returned to the Louvre in 1913...
...Prior to the 1962-63 tour, the painting was assessed for insurance purposes at $100 million. According to the Guinness Book of Records, this makes the Mona Lisa the most valuable painting ever insured. As an expensive painting, it has only recently been surpassed (in terms of actual dollar price) by Gustav Klimt's Adele Bloch-Bauer I, which was sold for $135 Million on 19 June 2006. Although this figure is greater than that which the Mona Lisa was insured for, the comparison does not account for the change in prices due to inflation -- $100 million in 1962 is approximately $670 million in 2006 when adjusted for inflation.
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